Vulcan 607 at RAF Waddington
Originally uploaded by CopperPhoenix
Friday, 26 October 2012
Monday, 14 May 2012
Big Pit Winding House
Big Pit Winding House
Originally uploaded by CopperPhoenix
I spent a very enjoyable Saturday following a heritage trail walk in and around Blaenavon.
Well worth a visit, worth stopping in at the World heritage Centre first to understand the historic impact Blaenavon had on iron production around the World.
Tuesday, 1 May 2012
Proud to be British!
Proud to be British!
Originally uploaded by CopperPhoenix
In front of the fantastic British achievement of the artificial harbour at Arromanches. The temporary harbour still remains in places 68 years on.
Tuesday, 24 April 2012
Monday, 16 April 2012
Eastnor Castle Off Roading
Eastnor Castle Off Roading, a set on Flickr.
This weekend we took part in a self drive on the Land Rover Experience. Great fun, good company and an excellent way to see what your Land Rover can really do!
Thursday, 29 March 2012
Ypres Grand Market at Dusk
Ypres Grand Market at Dusk
Originally uploaded by CopperPhoenix
Although looking Medieval, this area of Ypres was only finished being rebuilt in 1957, after the destruction during WW1.
Tuesday, 27 March 2012
Budget 2012: VAT on Listed Building Repairs
Buried within the Budget was a shock decision by the Chancellor to introduce standard rate VAT to the cost of approved alterations to listed buildings. This means from 1 October 2012 approved alterations to listed buildings will be subject to VAT at 20 per cent, where before they were zero-rated. The morning after the Budget our Chairman Loyd Grossman aired his thoughts on this in the Daily Telegraph: click here to read what he said.
The Heritage Alliance is concerned this drastic change could have a devastating impact on the future of listed buildings across the country, as it presses yet more costs on communities working to give them a new lease of life - such as through adding toilet facilities or disabled access. HMRC justifies this change because in its view "the majority of the work covered by the relief consists of extension work which is not necessary for heritage purposes" - yet we say the majority of the work is essential for heritage purposes, as without such alterations heritage buildings cannot have a future.
HMRC's overarching reasoning for this change rests on its view that zero rating alterations "give[s] a perverse incentive for change as opposed to repair." Of course, in our view the answer to that was to zero-rate repair - an issue that's united the heritage lobby for years. The Alliance has long argued for the reduction of VAT on repairs and maintenance as the sustainable option.
What do you think? Please respond to HMRC's consultation - open here until 4 May.
Wednesday, 7 March 2012
Miles the Bear from C The World
Miles the Bear from C The World
Originally uploaded by CopperPhoenix
While manning a stand for independant travel agent "C The World", I couldn't resist snapping Miles the Bear. Seconds later he was nearly kidnapped by a young passer by!
Monday, 20 February 2012
All Change Please!
The way we all now promote our businesses has changed – Facebook Marketing and Twitter Marketing are here to stay, along with all the other possible channels.
With the increasing use of Social Media everything has changed. An online community of Twitter and/or Facebook users can make or break your business with their comments via PC’s, SmartPhones or Tablets. Your company or service may be getting hundreds or thousands of good or bad reviews on sites like Trip Advisor or Foursquare: your reputation is at stake and can be ruined so easily (remember the recent YouTube video of Road Rage in Bath?).
Businesses must have social media management – someone needs to be monitoring your online presence and creating a social media or digital marketing strategy that will help to build a positive presence and increase your customer base too.
Although there are many who still dismiss the idea of using social media as a "fad", "not worth it" or “just for the young” (whatever that means) note that as far back as 2010, Pepsi pulled out of advertising at America’s Superbowl after 23 years, instead focusing on Social Media. The phenomenal growth of Social Media whether texting, blogging, or networking has, or should have, the attention of every major company. Social Media Management has become an essential component in today’s business.
Social Media/Digital Marketing must be approached very differently from the more traditional marketing methods. You are not selling your business; you are instead creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is word-of-mouth marketing and we all know that that is the very best form to have.
The mistake made most often, is to jump in feet first and blast away on various social media sites convincing yourself that you have achieved something, but the shotgun approach will only achieve results very slowly, if at all. Make sure that you understand what you are using, how to use it and why.
So, make a change - then you’ll see some great results, meet some fascinating people and importantly improve your business!
If Copper Phoenix can be of any help please get in touch.
Businesses must have social media management – someone needs to be monitoring your online presence and creating a social media or digital marketing strategy that will help to build a positive presence and increase your customer base too.
Although there are many who still dismiss the idea of using social media as a "fad", "not worth it" or “just for the young” (whatever that means) note that as far back as 2010, Pepsi pulled out of advertising at America’s Superbowl after 23 years, instead focusing on Social Media. The phenomenal growth of Social Media whether texting, blogging, or networking has, or should have, the attention of every major company. Social Media Management has become an essential component in today’s business.
Social Media/Digital Marketing must be approached very differently from the more traditional marketing methods. You are not selling your business; you are instead creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is word-of-mouth marketing and we all know that that is the very best form to have.
The mistake made most often, is to jump in feet first and blast away on various social media sites convincing yourself that you have achieved something, but the shotgun approach will only achieve results very slowly, if at all. Make sure that you understand what you are using, how to use it and why.
So, make a change - then you’ll see some great results, meet some fascinating people and importantly improve your business!
If Copper Phoenix can be of any help please get in touch.
Saturday, 18 February 2012
Beyer-Garratt No 87 pulls onto The Cob
Beyer-Garratt No 87 pulls onto The Cob
Originally uploaded by CopperPhoenix
A Sepia Picture of a Beyer Garratt loco moving off the Welsh Highland Railway and onto The Ffestiniog Railway
Friday, 17 February 2012
Why I'm Going Out with a Fundraiser
Why I'm Going Out with a Fundraiser
Originally uploaded by CopperPhoenix
Having someone special looking after your best interests is great, especially when they understand one's passion for something else......
:-)
Friday, 10 February 2012
Heritage Places Where I've Worked
Heritage Places Where I've Worked, a set on Flickr.
I've been lucky working with Copper Phoenix to be involved in lots of heritage as a heritage marketing consultant. Here is a collection of pictures showcasing some of them.
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