The way we all now promote our businesses has changed – Facebook Marketing and Twitter Marketing are here to stay, along with all the other possible channels.
With the increasing use of Social Media everything has changed. An online community of Twitter and/or Facebook users can make or break your business with their comments via PC’s, SmartPhones or Tablets. Your company or service may be getting hundreds or thousands of good or bad reviews on sites like Trip Advisor or Foursquare: your reputation is at stake and can be ruined so easily (remember the recent YouTube video of Road Rage in Bath?).
Businesses must have social media management – someone needs to be monitoring your online presence and creating a social media or digital marketing strategy that will help to build a positive presence and increase your customer base too.
Although there are many who still dismiss the idea of using social media as a "fad", "not worth it" or “just for the young” (whatever that means) note that as far back as 2010, Pepsi pulled out of advertising at America’s Superbowl after 23 years, instead focusing on Social Media. The phenomenal growth of Social Media whether texting, blogging, or networking has, or should have, the attention of every major company. Social Media Management has become an essential component in today’s business.
Social Media/Digital Marketing must be approached very differently from the more traditional marketing methods. You are not selling your business; you are instead creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is word-of-mouth marketing and we all know that that is the very best form to have.
The mistake made most often, is to jump in feet first and blast away on various social media sites convincing yourself that you have achieved something, but the shotgun approach will only achieve results very slowly, if at all. Make sure that you understand what you are using, how to use it and why.
So, make a change - then you’ll see some great results, meet some fascinating people and importantly improve your business!
If Copper Phoenix can be of any help please get in touch.
Businesses must have social media management – someone needs to be monitoring your online presence and creating a social media or digital marketing strategy that will help to build a positive presence and increase your customer base too.
Although there are many who still dismiss the idea of using social media as a "fad", "not worth it" or “just for the young” (whatever that means) note that as far back as 2010, Pepsi pulled out of advertising at America’s Superbowl after 23 years, instead focusing on Social Media. The phenomenal growth of Social Media whether texting, blogging, or networking has, or should have, the attention of every major company. Social Media Management has become an essential component in today’s business.
Social Media/Digital Marketing must be approached very differently from the more traditional marketing methods. You are not selling your business; you are instead creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is word-of-mouth marketing and we all know that that is the very best form to have.
The mistake made most often, is to jump in feet first and blast away on various social media sites convincing yourself that you have achieved something, but the shotgun approach will only achieve results very slowly, if at all. Make sure that you understand what you are using, how to use it and why.
So, make a change - then you’ll see some great results, meet some fascinating people and importantly improve your business!
If Copper Phoenix can be of any help please get in touch.
