A Satisfied Customer!

Dear Tim,

 

I wanted to say how much I have appreciated your assistance and professionalism in drastically increasing my understanding of social media and technological marketing.

I am, I thought, a complete geek and I thought I was able to teach myself most of the stuff necessary to increase my online presence. However, where I have been unable to gain a complete understanding, your advice and help had led to my realization that in fact I am a terrible self-teacher and I should leave it to the professionals. Following our most recent newsletter training session, hits to my site doubled within 8 hours and on my Flickr gallery, where my daily average is between 30 and 50 hits, I topped out at 394 yesterday at 9:15pm.

I had seen smaller spikes before but nothing on this scale and I have no doubt it is a direct result of your help and training - and this of course is closely watched daily and we’ll have to organise another session to track the next stage.

I would not only recommend but urge anyone I know to you for your remarkably in depth and varied knowledge of how to increase visibility, online or otherwise.

Yours sincerely
Rupert Marlow

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If World War One Was a Pub Fight

This is a light hearted but surprisingly true take on the causes and outcome of WW1. My Thanks to Steve Bolt for passing it to me!

 

 

Germany, Austria and Italy are standing together in the middle of a pub when Serbia bumps into Austria and spills Austria’s pint.

Austria demands Serbia buy it a complete new suit because there are splashes on its trouser leg.

Germany expresses its support for Austria’s point of view.

Britain recommends that everyone calm down a bit.

Serbia points out that it can’t afford a whole suit, but offers to pay for the cleaning of Austria’s trousers.

Russia and Serbia look at Austria.

Austria asks Serbia who it’s looking at.

Russia suggests that Austria should leave its little brother alone.

Austria inquires as to whose army will assist Russia in compelling it to do so.

Germany appeals to Britain that France has been looking at it, and that this is sufficiently out of order that Britain should not intervene.

Britain replies that France can look at who it wants to, that Britain is looking at Germany too, and what is Germany going to do about it?

Germany tells Russia to stop looking at Austria, or Germany will render Russia incapable of such action.

Britain and France ask Germany whether it’s looking at Belgium.

Turkey and Germany go off into a corner and whisper. When they come back, Turkey makes a show of not looking at anyone.

Germany rolls up its sleeves, looks at France, and punches Belgium.

France and Britain punch Germany. Austria punches Russia. Germany punches Britain and France with one hand and Russia with the other.

Russia throws a punch at Germany, but misses and nearly falls over. Japan calls over from the other side of the room that it’s on Britain’s side, but stays there. Italy surprises everyone by punching Austria.

Australia punches Turkey, and gets punched back. There are no hard feelings because Britain made Australia do it.

France gets thrown through a plate glass window, but gets back up and carries on fighting. Russia gets thrown through another one, gets knocked out, suffers brain damage, and wakes up with a complete personality change.

Italy throws a punch at Austria and misses, but Austria falls over anyway. Italy raises both fists in the air and runs round the room chanting.

America waits till Germany is about to fall over from sustained punching from Britain and France, then walks over and smashes it with a bar stool, then pretends it won the fight all by itself.

By now all the chairs are broken and the big mirror over the bar is shattered. Britain, France and America agree that Germany threw the first punch, so the whole thing is Germany’s fault . While Germany is still unconscious, they go through its pockets, steal its wallet, and buy drinks for all their friends.

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Last flying Vulcan runs out of time on Thursday 28th 2010

Thursday’s Trust meeting could ground or sell one of Britain’s most loved aircraft

The last flying Vulcan, which thrilled almost two million people this year, could be grounded or sold abroad due to lack of money. At a meeting on the evening of October 28^th, the Vulcan To The Sky Trust which owns the aircraft, will decide if it has raised enough funds to continue.

“By Thursday evening, we need to be sure that we will have £300,000 by the end of the week. If there is any doubt, she will follow Concorde into permanent retirement or be sold to a collector almost certainly abroad,” warns trust CEO Dr Robert Pleming.

“If we don’t make it, a heritage icon as popular as The Tower of London may never be seen by the British public again.”

Pleming says that the Vulcan is one of the UK’s most popular heritage attractions and an increasingly engaging part of technology and history education. Yet it receives no Government funding. “We have a great business plan for 2011 that will substantially improve our commercial funding,” says Pleming. “But the stark reality is that we look unlikely to survive beyond October.”

To make a donation to save the Vulcan see http://www.vulcantothesky.org/donate.html

 

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Comprehensive Spending Review and Heritage/Tourism

Leisure sector organisations have issued a mixed response to the chancellor's Comprehensive Spending Review (CSR) published yesterday (20 October).
George Osborne announced a 25 per cent cut in the Department for Culture, Media and Sport (DCMS) budget, which will run over the course of the review period to 2014-15.

Culture secretary Jeremy Hunt insisted it was a 'good settlement' and will help enable the government to "protect our sporting and cultural core for the long term". Hunt indicated that a 41 per cent cut in administrative costs is to help prioritise front-line public services, while reiterating plans to provide an additional £150m of Lottery funding after 2012.

However, DCMS budget cuts are set to have a knock-on effect as organisations funded by the department face up to overall cuts of at least 28 per cent to their respective budgets.

Arts: Arts Council England (ACE) has warned that a 29.6 per cent cut to its budget will "inevitably" have consequences for the UK's cultural industry.
ACE chief executive Alan Davey said: "[We] will seek to minimise the effect of any cuts to the portfolio of arts organisations we regularly fund and will consider the overall position when it meets on 25 October.

Museums and Heritage: English Heritage has said that it is "disappointed" that it will face a 32 per cent reduction in grant funding from the government - more than the DCMS' overall cut of 25 per cent.

Baroness Andrews, chair of English Heritage, said: "The 32 per cent cut to English Heritage's grant from government will be exceptionally challenging to manage after years of funding decline - £130m real-term cuts over 13 years. "It will require us to make some tough decisions. We will work with the Heritage Lottery Fund to ensure there is no overlap or duplication in the services we provide."

Elsewhere, the National Heritage Memorial Fund (NHMF) has welcomed the news that the government will contribute £20m in grant-in-aid funding over the course of the review period. NHMF chair Dame Jenny Abramsky said: "We are pleased that in difficult circumstances the important role of the National Heritage Memorial Fund - the emergency fund to save our most important and precious heritage - has been recognised.

"Of course, it is disappointing that this is less than the grant in aid since 2007 of £10m per year, but, in these difficult times, we will continue to do our utmost to play a vital part in saving great heritage right across the UK."

Museums Association (MA) president Vanessa Trevelyan said the 15 per cent cuts to Renaissance and national museums were not as bad as first feared. Trevelyan admitted that regional museums could be worst affected by local authority spending cuts, while plans to reduce administration costs "shows a lack of understanding".

 

However, the move to retain free entry at museums and galleries has not been universally welcomed, with the British Association of Leisure Parks, Piers and Attractions (BALPPA) criticising the decision.

BALPPA chief executive Martin Barratt said: "I was not surprised to learn that the government will continue to fund free entry to museums, it's in the coalition document and is therefore considered sacrosanct even though it's barmy. We're heading into a period when the effort to market England will rely less on government agencies and more on the initiative of groups of attraction operators."

Tourism: National tourism agency VisitBritain faces one of the largest overall budget cuts within the DCMS' remit, with a 34 per cent reduction confirmed following the CSR. VisitBritain chair Christopher Rodrigues said the agency would examine its operations in order to keep it's Olympic strategy on course and look to slash overheads. Rodrigues said: "This government understands the value VisitBritain brings to Britain's tourism industry, but this is tough love. VisitBritain will respond to the settlement by further cutting overheads and reducing its physical network overseas to retain as much money as possible for our global marketing effort."

However, Tourism Alliance chair Ken Robinson said the cuts went against Prime Minister David Cameron's recent pledge to promote the UK's tourism industry. Robinson said: "With DCMS saying that all sectors must share the pain, we expected cuts. We know that VisitBritain and VisitEngland will respond, using every pound wisely.

"However, the Treasury's attitude to tourism, not recognising that investment in the sector brings immediate and high returns to Britain, is short sighted."
Training: One of Osborne's signature pledges within the CSR is the news that at least 75,000 apprenticeship places are to be created each year by 2014.

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Oystermouth Castle to receive £1m Refurbishment

Oystermouth Castle in Swansea is to receive a £1m refurbishment as part of plans to establish it as a premium heritage attraction.
The project will be funded by the Welsh Assembly's Heritage Tourism grant which has earmarked a total of £19m towards similar projects across Wales.
Work on Oystermouth Castle will include improving access to the Norman stone castle and to assure the long-term sustainability of the site.
To encourage more people to visit the castle there are also plans to launch an events programme.

A castle community co-ordinator will be appointed to manage a range of events, engage with community groups. The Alina's Chapel on the site will also be developed into a multi-functional space. The castle currently receives 5,000 visitors a year and the target is to increase this to 25,000 a year by 2014.
Minister for Heritage, Alun Ffred Jones said: "Tourism is an important part of our economy and this project will make a positive contribution to attracting visitors to Swansea.

"The project also aims to ensure the castle is accessible and relevant to the people of Swansea."

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Tourism beats growth predictions

The total value of tourism to the UK is set to rise by more than 60 per cent to £188 billion over the next decade, says an independent report commissioned by VisitBritain. Research from Deloitte and Oxford Economics forecasts that the favourable exchange rate, the lure of the 2012 Olympic and Paralympic Games and the appeal of world-renowned attractions, should ensure the sector grows at an above-average 3.5 per cent per annum between now and 2020. The number of jobs supported by tourism over that period is predicted to rise by 264,000 - from 2.63 million now, to 2.89 million. The report also shows that tourism is disproportionately important in rural areas and for part-time female workers.

 

This forecast adds to the HLF figures published in March 2010 that demonstrated the significance of heritage-led tourism in the UK tourism industry; some £20.6 billion per annum, supporting 466,000 jobs. This latest research means the total economic contribution of the Visitor Economy – covering firms directly and indirectly involved in tourism - is poised to expand faster than retail, chemicals, transport, the utilities and manufacturing. Only construction and financial and business services look more promising.

 

These figures make tourism Britain’s fifth biggest industry and third largest foreign exchange earner.

 

Taken from Heritage Link

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MLA says ‘stormy seas call for cool heads and steady hands’

Responding to the government’s announcement that the MLA is to be wound up by April 2012, Chair Sir Andrew Motion and Chief Executive Roy Clare pledge a smooth and orderly transition to deliver the best possible future for museums, libraries and archives across England and for the people and communities who expect to use them.
 
In a joint statement, Sir Andrew Motion and Roy Clare say: “Stormy seas call for cool heads and steady hands. The team in the MLA have worked tirelessly and with commendable commitment to develop the capacity of the organisation since 2007. Now, faced with an unforeseen degree of economic pressure, government has chosen to balance the books and to prioritise the rationalisation of its existing cultural agencies as a contribution.
 
“As a result we will work methodically and calmly to continue to deliver a vibrant and effective expert service for the public who rightly expect excellent, sustainable museums, libraries and record offices in their local neighbourhoods. Our accent is on strong strategic leadership; access to expert advice which can help people to weather the effects of recession; strong investment programmes; joining up across the network; good links into local government, and provision of resources that demonstrate good practice. We are committed to arguing for these to be reflected clearly in the new arrangements.
 
”MLA is currently engaged with local authorities and independent museums, libraries and archives all over the country. We are helping them to weather the storm of recession and funding cuts and to emerge stronger and more sustainable. Maintaining the tempo of this work will continue to be a major priority for us.
 
Ed Vaizey, Minister for Culture, comments: “Sir Andrew Motion and Roy Clare have shown great leadership of the MLA and have made great strides in the last two years to streamline the organisation, significantly improving efficiency and effectiveness. However, there is now an opportunity to integrate Renaissance and the other important functions of the MLA into the wider cultural framework.”
 
The MLA believes that cultural and artistic activities are at the heart of Britain’s recovery. Museums, libraries, archives and other places of art and creativity are nourishment for the spirit and encouragement for everyone in times of adversity; these are vital components for tourism, the economy, quality of life, cultural creativity and personal well-being. In the current climate especially, museums, libraries and other cultural services are at significant risk.
 
The MLA has called for more creative and systematic planning to ensure the public get the most out of the sector. The prospectus that we launched this year, ‘Sharper Investment for Changing Times’, recognises that around three quarters of the £2bn-plus spent on cultural services in England is in the control of local, not central, government.
 
Sir Andrew Motion and Roy Clare add:
 
“Over the year or so ahead our focus is on continuing to boost the impact and potential of museums, libraries and archives in locations across the country. An economy only slowly emerging from recession and pressures on public spending provide the spur to make even greater efforts to deliver social, economic and environmental benefits for people and communities.
“Our various programmes and the expertise of our staff, including the Field Teams across the country, will continue unabated. Many longer term decisions will need to be taken and the outcome in October of the government’s Spending Review will have a pivotal bearing on the details.
 
“It is our firm, joint intention to continue to provide strong and visible national leadership and a consistent, purposeful voice. We are confident that the various important capabilities of the MLA will be found new homes and we are determined to ensure that there continues to be sources of robust advocacy for museums, libraries and archives and for the people and places that depend upon them; with provision of experts, know-how, advice, specialist resources, detailed research and evidence and informed guidance. 
 
“We are already working closely with local government and with professional colleagues in the Local Government Association, Arts Council England, Heritage Lottery Fund and a number of leading museums and other key organisations. These relationships are strong and will become stronger. Place-based investment, with much more joined-up and better strategic planning, can and must deliver more for less; closer attention to demand and better systems for delivery must result from all new alignments.
 
“Specific partnership work is already in hand on a Ministerial initiative to develop and improve library services; this will continue, and will be delivered by MLA and LGA this autumn, unaffected by the announcement. We have also put specific proposals to Ministers about the future of Renaissance in the Regions and its relationship to the strategy for archives; further work is in hand that will lead to consultation and a statement by Ministers later this year, in time for new elements to be adopted during 2011 and the ensuing years, subject to funding.
 
“As an example of our specialist resources, we have just agreed to second an MLA expert, Natasha Innocent, to RaceOnline 2012 for 6 months from September. Natasha will work with Martha Lane Fox and her team to help deliver their Manifesto for a Networked Nation; and specifically to ensure that public library services are fully integrated in moves to secure positive digital outcomes for people in Britain.
 
“We are also proud of our range of cultural services, including Acceptance in Lieu, National Security Advisor, Export Licensing, Reviewing Committee, Accreditation, Designation and Government Indemnity. These will be maintained throughout the transition as will our engagement with the Cultural Festival, a vital component of London’s 2012 Olympics, especially in terms of our support and leadership for Stories of the World and Our Sporting Life.
 
“The members of the MLA Board join us in expressing our very sincere gratitude to the staff of the MLA for all their work to date; and together we will uppermost in mind their interests and those of our many professional stakeholders across the country as we work to secure the future for the MLA’s many valuable capabilities and ensure their sustained effectiveness on behalf of the public.
 
Review of Arm's Length Bodies
DCMS:  26 July 2010
http://www.culture.gov.uk/news/news_stories/7280.aspx
A number of our public bodies are set to be merged, abolished or streamlined
 

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