Websites are so important that it is amazing that so many tourism organisations still get it wrong.
Getting started
Develop your own website including your information in other famous tourism websites.
Do a cost benefit analysis and don’t forget to include the cost of keeping your website up-to-date.
Work with an experienced or professional website developer, it pays to pay for this.
Ensure they deliver an easy to navigate website that is best value for your needs and budget.
Online consumers are reluctant to read large amounts of text but while images can be very effective, too many images will slow down the time it takes for the consumer to see the page on the screen.
Ensure your site is accessible to all types of users – some people have slow computers, slow Internet access, and small monitors or could be visually impaired.
Highlight your contact details and maintain pricing and make sure you reply to any enquiries within 24 hours!
Site Promotion
A majority of website traffic is delivered via search engines. Your site should be built by a reputable developer who can also make it search-engine friendly.
Ensure all literature, emails etc refers to your website address.
Consider expanding the reach of your product online through community, government, and commercial website partners.
You should include your information on other websites such as Local Tourism Associations, regional tourism organisations, etc.
You could consider marketing through advertising on non-travel-specific websites and commercial travel sites. Common social sites like Face Book and Twitter also provide a platform where one can easily reach a big audience with the products on offer.
Post travel happenings and stories to the social media sites. The post will go to all fans and be seen by those who visit your site. Ensure you drop a comment with a link to your website.
Maintain your website
Ensure that technically your site is ‘available’ to Internet users all or close to all of the time.
Your content must be accurate, current, relevant and compelling – this will be a site visitor's initial experience of your busines, your professionalism and your product.
Online bookings and payments if managed effectively can help your business, if they dont work it will reflect badly on you.
Develop arrangements to ensure bookings and payments made online are secure. Decide which payment options will be accepted and illustrate it fully on the website booking form.
Simple steps but so, so importantto getting the right image and utilisation!
For help with your website see www.copperphoenix.co.uk
No comments:
Post a Comment